Entrepreneurship

Unit 1: Entrepreneurship: What, Why and How

• Entrepreneurship- Concept, Functions, Need and Importance.
• Myths about Entrepreneurship
• Pros and Cons of Entrepreneurship
• Process of Entrepreneurship.

Unit 2: An Entrepreneur

• Types of Entrepreneurs
• Competencies and Characteristics; Ethical Entrepreneurship.
• Entrepreneurial Value: Values, Attitudes and Motivation.
• Mindset of an Employee and an Entrepreneur- Difference
• Intrapreneur: Importance in Any Organization.

Unit 3: Entrepreneurship Journey

• Self Assessment of Qualities, Skills, Resources and Dreams.
• Generation of Ideas.
• Feasibility Study
• Opportunity Assessment
• Business Plan Preparation
• Execution of Business Plan
• Role of Society and Family in the growth of an entrepreneur.
• Challenges faced by women in Entrepreneurship.

Unit 4: Entrepreneurship as Innovation and Problem Solving

• Entrepreneurs- as problem solvers.
• Innovations and Entrepreneurial Ventures.
• Social Entrepreneurship-Concept and Importance
• Risk taking-Concept; types of business risks.
• The role of technology/ social media in creating new forms of firms, organizations, networks and cooperative clusters.
• Barriers to Entrepreneurship.
• Support structure for promoting entrepreneurship (various government schemes).

Unit 5: Understanding the Market

• Market- Traditional and E-commerce- Concept and Role
• Types of Business: Manufacturing, Trading and Services.
• Market Forces: Sellers, consumers and competitors.
• Expanding Markets: Local to global, Strategies needed.
• Marketing Mix: Concept and Elements.
• Pricing and Factors affecting pricing.
• Market Survey: Concept, Importance and Process.

Unit 6: Business Arithmetic

• Simplified Cash Register and Record Keeping
• Unit of Sale, Unit Price and Unit Cost - for single product or service
• Types of Costs - Start up, Variable and Fixed
• Income Statement
• Cashflow Projections
• Break Even Analysis - for single product or service
• Taxes

Unit 7: Resource Mobilization

• Types of Resources - Human, Capital and other Resources
• Selection and utilization of human resources and professionals like Accountants, Lawyers, Auditors, Board Members, etc.
• Role and Importance of a Mentor
• Estimating Financial Resources required.
• Methods of meeting the financial requirements.
• Size and capital based classification of business enterprises.
• Various sources of Information

Project Work (Any Three)

1. Visit and report of DIC
2. Case Study
3. Field Visit
4. Learn to earn
5. Know thy state handicraft